Founded in 2022. Incorporated in the United States. We build commerce infrastructure for the businesses the rest of the industry treats as second-class — service businesses, mobile-first sellers, and sellers operating in regions where standard payment infrastructure doesn't fit. Today we serve sellers globally.
Raceef started with a question: why does every commerce platform feel built for someone else?
Most platforms assume you have a laptop. They assume your customers pay by card. They assume you speak the same language as their support team. They assume your business sells physical products on shelves.
None of those assumptions hold for most of the world's small businesses. The salon owner running her business from a phone. The photographer taking deposits by cash. The tutor scheduling group classes from her kitchen. The boutique owner shipping with cash on delivery. None of these businesses are fringe. They're how most commerce actually happens.
So we built Raceef: one platform, mobile-first, that does everything those businesses actually need. Sell products with any payment method. Take bookings with calendars and reminders. Chat with customers naturally. Get paid into your bank. Set up the whole thing in 10 minutes with an AI assistant we call Lamp.
We're building for everyone the industry forgot.